AI Insights · Timothy · January 2021
Europe's Top Film & Television Apps Q4 2020 Performance Recap
A glimpse into the Q4 2020 performance of Europe’s leading Film & Television apps, highlighting download and active user trends from Sensor Tower data.
In the fourth quarter of 2020, Europe's film and television app landscape showed varied user engagement across leading platforms. Sensor Tower provides deeper insights into these trends, showcasing how top apps fared in downloads, revenue, and active users.
Disney+ experienced a strong quarter with downloads peaking at 1.16M in the week of December 21 and weekly active users reaching a high of 14.2M in the same period. Revenue trends also saw an upward trajectory, hitting $3M in the final week of December.
Netflix maintained its popularity with a consistent rise in weekly active users, culminating at 55.9M towards the end of December. Downloads saw a significant increase, jumping to 1.37M in the week of December 21.
Amazon Prime Video showed a steady download rate with a notable spike to 992K in the last week of December. The app's weekly active users also saw an upward trend, with a peak of 12.6M in the same timeframe. Revenue for the quarter ended strong at $427K.
discovery+ had a modest quarter in comparison, with downloads reaching nearly 95K by the end of December. Weekly active users showed a slight increase, ending at 352K.
Lastly, Viaplay: Movies & TV Shows saw a gradual increase in weekly active users, which rose to 532K by the year's end. Downloads also experienced a boost, with figures climbing to over 44K in the week of December 21. Revenue for Viaplay ended on a high note at $346K.
As the data from Sensor Tower indicates, the final quarter of 2020 was a significant period for Europe's Film & Television applications, with notable increases in user engagement and sustained revenue streams.
